A Dance Choreographer Essay Example | Topics and Well Written Essays - 1500 words - 1

A Dance Choreographer - Essay Example As far as dance choreographers, nowadays there are a lot of styles of dances the choreography of which one can choose to be engaged in. These are ballroom dance, ballet dance, hip hop dance, contemporary dance, step dance, folk dance, belly dance, etc. The field is wide for those who see their future as the ones creating works of art with dance movements. To start a career path as a choreographer it is essential to spend years yourself as a dancer. Most dancers begin their formal training at the age of five years old, being a bit older or younger is fine too. By the time one is about 17 years old he/she needs to start auditioning for different dance companies. No matter what style of dance you will choose to perform or choreograph in the future, you must learn the classical form of dance as young as possible. â€Å"Ballet dancing lays emphasis on foot muscle movements which need to be learned right from the formative years in ones life.† (Ballet Basics, para.1) As one choreographer said about the importance of ballet basics: â€Å"To put it simply, a classical dancer can choreograph a western and Bollywood number, but vice versa is not possible. Classical dance equips you with everything; you can fit yourself in all genres of dance and music†. (Shet Sh. 2008, para.24) By the time one is in his teenage years he should start concentrating on specific style of dance and begin intensive training in that style. Students who demonstrate talent in the dancing field can receive more advanced and professional training earlier. When one has chosen the style of dance he would like to get engaged in there are a variety of possibilities of how one can do so. One can attend dance college programs or dance company’s school; there are also summer training programs from the leading dancing schools where it is possible to get further training and even, if

Role of marketing in a consumer society Essay Example | Topics and Well Written Essays - 2500 words - 1

Role of marketing in a consumer society - Essay Example The growth of Starbucks is also based on their sound management as well as effective operations (Reference for Business 2011). Starbucks developed a strategy to open only company?owned stores and avoid franchising. This strategy facilitates the company to keep full control of its excellent products and services. Starbucks strived to control more of its supply chain with the purpose of maintaining high quality of coffee high with consistent levels by working with growers and upholding the standard of coffee. These two strategies facilitate Starbucks to distribute the first part of its value proposition as well as quality (Marangos n.d.). In this paper, the role of marketing in consumer society will be described properly with reference to Starbucks. The company developed various strategies and marketing techniques while operating in consumer market. Various strategies were adopted to satisfy customers with delicious coffee drink. The company operates in broad marketing environment, whi ch has been explained by taking into consideration various factors related to the environmental issues. The theory of consumer society had also been discussed by analyzing the satisfaction level of consumers. 2.0 Marketing Techniques and Strategies From the case study it has been observed that Starbucks has developed expansion and growth strategies in order to make expansion of their brand or products. The marketing strategy of Starbucks is totally unique and different from others. They have adopted the strategy based on various factors such as expansion of business in favorable areas with suitable demographic profile in order to support and render service to them. This strategy was developed based on the growing reputation of Starbucks brand (CalaRos Bay 2004). Various small business firms at the outset face the issue of expansion or growth of their business. Thus, based on these two concepts, expansion as well as growth strategies have been adopted. Business expansion is a stage o f a life of the company in consumer society and business growth is the increase in financial fortunes for employees along with owners. Expansion strategy is developed with a view to validate the initial business start up idea of entrepreneur and the subsequent efforts of fulfilling the vision into success. Growth strategy means that the variety of changes will take place in the company’s business market. Growth causes challenge in managerial legal and financial aspects. This strategy will enable to raise the market share of company and large number of competitors in the market (Reference for Business 2011). The rapid store expansion strategy of Starbucks is domestic store expansion along with international store expansion. The other strategies are employee training in addition to recognition, where recruitment, hiring and training methods for baristas and store managers are included. They also provide screening, training programs and awards for partners. The other strategies are real estate group, store development group and retail operation group, planning as well as construction. For providing facilities to consumers as well as employees, several strategies are developed such as a broad range of store formats, a â€Å"stores of the future† project team, high traffic and high visibility of the location of